Internet marketing, or online marketing, is the process by which you market your goods or services directly on the internet to a global audience. The methods that can be employed are infinite and limited only by your imagination. Furthermore, the interactive nature of the internet allows you to instantly correspond with your clients thereby increasing the success of your online campaigns.
Internet marketing has certainly evolved over time. In the beginning, search engines, online bulletin boards and an effective e-mail campaign were the cornerstones of any internet marketing plan. These are still important today, but the advent of social networking sites, blogs, paid advertising, affiliate advertising and a host of other choices have increased the options for anyone wishing to implement a cost-effective targeted online campaign.
Internet marketing has also changed in the fact that it is not limited strictly to internet users selling their wares online. Many brick and mortar businesses routinely use the internet to drive business to their stores. I read a recent article which stated that 55% of the online population use the internet to search for local products and services.
The type of internet marketing campaign that you wish to launch, of course, depends on exactly what your goals are online. If you are selling a product or service, your approach would be much different than someone that is selling advertising. The beauty of any campaign online is, in my opinion, the fact that it is available at any time to online users and can be modified instantly to suit your particular needs.
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