Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brandsis a must read for those of you that wish to know more about the process of creating a brand identity. Large corporations spends millions on this process attesting to the importance of creating brand identity with consumers. From the review:

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.