Search Engine Optimization (CD-ROM)

Search Engine Optimizationis a helpful CD-ROM which allows you to watch in action what is involved in optimizing your site online and achieving good placement in the top search engines.

If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Topics Include

* Search engine optimization (SEO) vs. search engine marketing (SEM)
* Getting to know your searchers
* Crawler-based search engines
* Keywording to rank high in searches
* Keyword combinations, variations, and stop words
* Setting up a site the wrong way: what to avoid
* Creating a search-friendly site
* Submitting websites for search engine indexing
* Building link relationships

About the Author

Richard John Jenkins, founder of Web Search Engineer, (www.WebSearchEngineer.com) is a search engine optimization and marketing specialist based in Santa Monica, California. Richard is a member of SEMPO (Search Engine Marketing Professionals Organization). He uses Bruce Clay's SEOToolSet and abides by Bruce Clay's SEO Code of Ethics for all of his SEO clients. Richard brings years of experience and a wealth of multimedia and Web publishing knowledge to his SEO/SEM company and to the training he offers. For many years he was a top multimedia trainer at the American Film Institute in Hollywood. He was also a popular staff software evangelist for Macromedia Corporation and a successful business development manager for Corel Corporation.