Growing Your Business With Google

The Complete Idiot's Guide to Growing Your Business with Googleis a great read for anyone involved in online commerce. Google, the online search giant, can be a very valuable partner in your marketing and promotion plans.

Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you’re not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest.

Sections include:

• Part 1 - The Business Case for Google: Increasing Your Business Visibility; The Benefits of Increasing Your Visibility with Google; What Is Google Anyway?; Learning About Google Search; Disassembling the Google Search Engine

• Part 2 - Building Your Google Plan: What's Your Core Business?; Living in an Online World; Your Business Website; Assessing Your Competitors; Keeping Track of Customers

• Part 3 - Improving Your Online Business Site: The Basics of Building a Good Business Site; Developing Online and Offline Content; Stretching Your Marketing Dollars; Secrets of the Online Marketing Masters

• Part 4 - Promoting and Growing Your Online Business: Content, Content, Content!; Becoming a More Popular Site; Becoming an Online Expert; Advertising Your Business with Google AdWords; Making Money with Google AdSense; The Advantages of Affiliate Programs; Avoiding Dumb Online Promotional Mistakes

• Part 5 - What's Next on Your To-Do List?: Growing and Expanding Your Content; The Future of Findability

Whether you are just starting out or are actively marketing and selling online, The Complete Idiot's Guide to Growing Your Business with Google is a must have book for your business library.