Eight Steps to Writing an Outstanding Podcast

Thinking of using podcasts to expand your business? Read on for some practical tips on how you can do it.

Podcasts are on the cutting edge of business communication, allowing you to speak with your own voice directly to your audience. They add variety to your blog or website and prove that you know how to stay ahead of the pack.

But hitting "record" without putting some thought into what you're going to say and how you're going to say it is a fatal mistake. Here are eight steps to follow for creating a podcast that makes your listener want to come back for more.

1. Choose a theme. Pick an issue about which you feel confident speaking. Try to narrow it down to a particular angle or perspective-think news clip, not university lecture. The best podcasts touch on a specific subject and cover it in depth, rather than attempting to discuss the history of Western Europe in three minutes or less.

2. Consider your audience. How much does your audience know about your subject? What style of reporting will connect with them? The more you put yourself in your listeners' shoes, the better you will be able to speak directly to them. Be sure to include a response to any previous questions or suggestions-your audience doesn't want to feel ignored.

3. Prepare an outline. Expand on your theme by coming up with four or five main elements or topics to discuss. Put the most important and engaging information first; this will hook your listener and entice them to hear out the rest of it. Even if you don't write your script word for word, an outline will help you organize your thoughts into a tidy framework.

4. Think ahead for interviews. If you want to include an interview in your podcast, it's a good idea to plan ahead. Make a list of questions you want to ask for sure, but remember that sometimes the best sound bites happen off-the-cuff. Feel comfortable enough with your interviewee to ask follow-up questions and allow the conversation to travel somewhere more interesting if the opportunity arises.

5. Use simple sentences and language. Keep the tone natural and conversational, as if you are speaking with a listener face-to-face-just as you would for any business writing. Toss any words that would send someone reaching for the dictionary; likewise, avoid long sub-clauses and complex syntax (these things only bury the point). Just because your sentences are short and clear does not mean your language has to be dry. Do not be afraid to use sensory descriptions to put your listener right in the heart of the action.

6. Keep it succinct. The length of your podcast depends on your subject and audience-but no matter how much information you feel is absolutely crucial to your point, listeners will lose interest if it drags. No footnotes or unnecessary diversions here; just the facts, ma'am.

7. Do a practice run. This is especially important if you're working from a basic outline. Read the script for a friend or family member for their (honest!) feedback, or record yourself once and listen to it. Be on the lookout for awkward pauses, confusing sections, and stumbling points. Make notes and do another few run-throughs with the changes incorporated.

8. Print it out. It's much easier to read from a piece of paper than from a computer screen, so print out your script before you record. Enlarging the font helps too. If you're worried about losing your place during recording, highlight a few key words or mark the beginning of different sections to keep you on track.

The more thoroughly you prepare your script, the more confident you will be when it comes down to recording it-and the more effective your podcast will be because of it.

About the Author:

Courtland L. Bovee, one of America's leading instructors in clear and effective communication, co-authors several leading college-level texts with John V. Thill, a prominent communications consultant and current Chairman and Chief Executive Officer of Global Communication Strategies. Their website, Business Communication Headline News, the #1 business communication site on the web, is at http://www.businesscommunicationheadlinenews.com

Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks

Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networksis an excellent book detailing how you can use the power of communication and internet social networking to expand your business. From the author:

• Get massive exposure for your business, no special computer skills needed.

• Quit wasting money on traditional advertising and marketing campaigns.

• Blog to connect with customers and generate word of mouth.

• Boost your visibility with Google, use MySpace for viral marketing.

• Ignite word of mouth with Web social networks

No matter what kind of business you have, its success depends on two things: It must serve a need, and you must find customers. Most new businesses fail simply because the right people never heard about them. And this is the paradox for entrepreneurs: People aren’t paying attention to traditional marketing and advertising anymore. But free advertising is alive and well.

Whatever you want to call it—buzz, word of mouth, peer-to-peer or viral marketing—you can’t just manufacture it. You must earn it—by engaging your target market.

Fortunately, there is a very straightforward, ethical way of gaining this free exposure: by participating on social networks. These social media sites, such as MySpace and other Web 2.0 networks, allow members to create profiles of themselves (or their business) with the objective of meeting like-minded friends and partners who share the same passions and goals.

The individuals participating on these networks might be searching for anything—a mentor, a ride to work, a date for Saturday night, recommendations for a movie, a new job, or perhaps they want to meet someone who’s an expert in their hobby. For business owners who learn to use them, social networks can provide valuable free exposure to a worldwide pool of new customers and fans.

These social networks have turned traditional marketing on its head. No longer must a business owner scrape together a huge pile of cash for a marketing campaign, then pray that it works. Hundreds of thousands of businesses large and small are leveraging social networks to lure new customers, often at virtually no cost. And unlike most traditional advertising, social networking can pay dividends for years to come because it forges a strong link between you and consumers, enabling your biggest fans to become evangelists for your business.

Internet social networks allow entrepreneurs to build their businesses one customer at a time. It’s the same as having a “street team” pounding the pavement for you. Just as your street team might pass out fliers about a show or new product, your MySpace friends can forward the same type of information using electronic messages to a much larger audience.

When you’re successful, your loyal customers begin spreading the word for you, generating true word of mouth.Entrepreneurs can no longer depend on interruption-based ads, such as commercials and junk mail, which force consumers to stop what they’re doing and pay attention. But with social networking, you can influence these consumers precisely at the point where they’re engaged.

In the old days, with postal direct mail or telephone cold-calling, your chance of getting a response from someone who didn’t know you was about 2 percent—and that’s if you had a big marketing budget and were doing everything right. But today, the social-networking skills described in this book can result in response rates of 80 percent or more.

Money For Content and Your Clicks For Free: Turning Web Sites, Blogs, and Podcasts Into Cash

Anyone currently earning money online using blogs, podcasts or web sites knows that it is much more than simply sticking some ads up and hoping that you can sit back and reel in the dough.

JD Frazer has written a book, Money For Content and Your Clicks For Free: Turning Web Sites, Blogs, and Podcasts Into Cashwhich expoless the many ways that you can earn money online. As per the review:

If you're a blogger or podcaster, an artist or musician, or someone who creates any other type of online content and dream of earning income from your creative efforts, you have endless options on the Internet. But to seize them, you must become part businessperson—a creative entrepreneur. If that thought intimidates you, you're not alone.

JD Frazer has been there, and he shares with you everything you must know about syndication, advertising, branding, merchandising, copyright protection, ethical considerations, how to attract consumers, and more. If you want to earn a living from what you create, here's what you need to do:

• Make wise decisions that protect your intellectual property and your interests

• Approach the subject of paying for content without alienating your audience

• Understand the realities of self-syndication

• Weigh the advantages and disadvantages of membership features on your Web site

• Learn how branding and merchandising apply to your art

• Be prepared for fame as well as anonymity, and the hazards of both

• Recognize the ethical balance that exists between creator and consumer

• Explore online resources that assist the creative entrepreneur

The author, JD Frazer, is a cartoonist and writer who enjoys a readership in excess of 1.5 million fans internationally. His site, Userfriendly.org, is the first stop on the Web in the morning for a vast number of Information Technology professionals.